My Story

After years of chasing titles, money, and acceptance by my peers, it took a pandemic, the tragic suicide of my business partner’s 12 year old son, a business shake up and some new “friends” to understand that success isn’t measured by positions and salaries… it’s about finding your purpose.

I have always loved golf but lived with a fear of going into the industry due to the lineage I carry as the great grandson of one of golf’s most revered influencers of the game. It is not just the accomplishments of Bobby Jones that is honored by the sport, it is his character and impact on the game. In the past, I interpreted that my connection to Bobby Jones would likely be met with unjust comparisons or lofty expectations. After all, I do not possess any magical gene of naturally playing the game. I have to work hard just to accomplish mediocrity play.

It has since dawned upon me that there is space for two Jones’s. I just needed to change the way I wanted to be seen in the golf world: a self standing personality and brand who respects and reflects my lineage to the game but who understands that my impact does not need to be on the course or designing one of the best courses in the world and arguable the most celebrated major of the year, The Masters. There is great responsibility but endless opportunity to build on who I am. And that person just so happens to be a descendant of one of the best people golf has manufactured.

My skillsets are in story telling, connecting with people, and assuming the role of a “vision mover”, unafraid to test the boundaries between “success” and failure. And as I learned in the past year, I am deeply concerned about the environment that our youth must now navigate to assemble an appropriate mental and emotional tool bag needed to face adulthood’s challenges.

The result… a philanthropist, a writer, a storyteller, a marketer, and an influencer. I am going to embrace and maximize the gifts that God built within me. I will reflect on my life’s past, present, feats and fumbles to provide others with guidance and inspiration to be better people and to fall in love with the world’s greatest game.

Robert Jones Black