Golf with impact.
focusing on the future of golf experience & accessibility
Robert Jones Black is the great-grandson of golf legend, Bobby Jones.
Our mission is to maximize the impact of the game of golf while exploring new ways to enhance the visibility of sport’s greatest game.
Our impact is through content and experience, highlighting the benefits of blending competition, leisure, and being a fan of the game. We are constantly analyzing today’s golf enthusiasts and how the changes to accessibility and consumption of the sport can reflect their interests, wants, and needs.
The Generation Next Project is a charity started by Robert Jones Black to address the youth mental health crisis. The charity’s “Change Your Course” program launching in 2023 is an “experiential learning” instructional program offered at two of golf’s premier courses in the South East. Each retreat is an on-the-course, guided experience combining lessons in golf and lessons in life.
Built on a foundation of mental wellness principles, Change Your Course teaches parents and teens how to perform and thrive in any situation. If a golfer can connect their on-course emotional response with their daily response to emotions, they are more likely to better handle adversity throughout the course of their life.
Our retreats are a shared experience and offer a memorable way for parents to reconnect with their golfing kids. We have limited availability, so book now.
Follow PurposeFull Success.
By leveraging my personal experiences, the launch of The Generation Next Project, the discovery of new influencers, and my love for and lineage to golf, this book and program launches with the misspelling of the word “purposeful” showing that imperfections sometimes bring out unintended but more impactful results.
This launch pad opens up the opportunity to create a story and message that provides others with a guide to identifying one’s purpose, to fill their life with that purpose, and to measure success by the result that purpose has had on yourself, your family, and your audience.
Supporting celebs who golf.
The celebrity Golf classic is a one-hour production featured on espn+, Peacock, and The golf channel.
Robert’s voice and ability to tell a compelling story is leading the journey to be a subject expert in both golf and mental health.
Purpose driven lifestyles demand perseverance and vision. Robert’s platform of podcasts, book writing, charity and a help others mentality create a unique opportunity for partnerships and collaboration.
